Featured Talk
Presented at PopTech 2025, Washington DC
Stop Outsourcing Your Creativity to AI
AI as a Thinking Partner
Most people think of AI as a tool for generating text — a shortcut that outsources the creative process to a machine. Writer and educator Jay Dixit says we need to flip the script and let the AI ask us questions for a change.
In this PopTech talk, OpenAI alum Jay Dixit explains how to use AI not as a ghostwriter, but as a writer’s room, creative coach, and iterative thinking partner — an approach he calls “Socratic AI.” Instead of asking AI for answers, you use it to ask YOU questions to surface your OWN best ideas.
The hardest part of writing isn’t typing sentences — it’s figuring out what to write before you write it. Drawing on his experience teaching writing at Yale and leading OpenAI’s writing community, Jay demonstrates “reverse interviewing,” a technique that helps writers overcome blocks, uncover their best stories, and actually finish their creative projects.
Includes a Q&A with behavioral economist Dan Ariely on the value of productive struggle and how to protect the serendipitous, exploratory parts of the writing process.